Investing in Africa was a ground-breaking integration with English Premier League club Sunderland. The universal language of football was used to connect Africa with the rest of the world. The integrated strategy opened business opportunities between UK and Tanzania, valued at £20m, and brought about a massive perceptual shift, forging a formidable partnership. The integration […]
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One of the most successful growth strategies has been delivered for the Asian market under Mike with the legacy continuing even today. The Red Cafe was sold off to Nike £30m. The Manchester United brand was transformed, from a business dependent in the UK for 98% with its turnover truly dominating the world today with […]
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In 2018, members of the board revived a former South African Platinum Stars FC (PSL Team) which was re-established from the grassroots level, becoming a major force in the National Second Division of South African football. The club was revived into a fresh and exciting football brand which today goes by the name of Cape […]
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The members of the board are proud to be the only UK department of International Trade Export Champion for sport. Each year, a small number of British companies with a track record in exporting goods and services globally are selected by the UK Government to join the Export Champion community.
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The first-ever proper domestic football league, Pakistan Premier League (PPL), was introduced and held in the country between 2005 – 2015, making it the longest-running domestic competition as well as the most successful football league in Pakistan’s history.
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A new and unique brand strategy was crafted between Italy and Japan. A member of the board created a new distribution platform for Parmalat which resulted in partnerships with Japan Airlines, Nissan, Kodak and Mizuno for Parma Calcio 1913, demonstrating the power of football in Japan.
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In 2017, members of the board unveiled a state-of-the-art elite football academy just outside Hanoi. The PVF Academy is a $100 million facility, home to 300 boys, aged between 8-18 years nationwide, belonging to different walks of life. They are all educated on-site whilst playing football as well as continuing their education. The staff of […]
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PS Kemi was established on October 21 in Finland. The club competed in the Finnish premiership but the financial difficulties meant the club was demoted. Kemi City FC was born and began 2018/19 season in the 4th tier of the Finnish football league, known to the local fans as the ‘Kolmonen’. In its first season, […]
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